Archive for July, 2008
July 28, 2008 at 10:56 am
· Filed under Online Business ·Tagged search engines
Cuil has just launched and is ready to go with 120 billion webpages in its kitty. To be accurate it has 121617892992 webpages in its index.
Firstly, it has a nice new black home page with search results vertically aligned up in the front end.
Secondly, The search results can be opted in 2 columns or 3 columns depending on what looks good for you.
Thirdly, The amount of content in the description is much higher than those displayed on Google. Not sure if users what to read so much. If the description contains stuffed keywords then it not useful for the user. the page then looks spammy.
Fourthly, The Url and the title are clickable.
The relevancy part does not outsmart Google probably because there aren’t any SEOs spamming cuil for increasing rankings. Maybe few months down the line you might find both search engine delivering same results, or maybe Google being better as it has more experience.
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July 28, 2008 at 9:22 am
· Filed under SEO ·Tagged content writing
Writing for Users and serach engines is both technical as well as art. Art beacuse the content has to be original and useful for users, content has to be rich in keywords and clever use of all possible synonms and similar keywords targeted to the content.
SEO copywriters must not write to search engines while neglecting users. Writing for users and search engines must be complimenting to each other. Writing for search engines means only using appropriate words with better action words for helping the content to rank on search results.
Most SEO copywriters use keyword research as a base while selecting words to be used in the content. The choosen words must be used with stemming, such as stem, stemming, stemmer, stemmed etc. Also using synonyms and examples is a godo idea.
Giving references to related articles, magazines, article posts is another good idea to be used by the SEO copywriters. The tone should be more inclined towards being neutral and giving a general prespective to the user.
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July 22, 2008 at 7:02 am
· Filed under Google ·Tagged google seo ppc
Promoting websites on Google in areas of SEO PPC is the work of every agency and Internet Marketing agency. These companies thrive with areas of increasing the visiblity of the website link on Google Search results and Google Inventory across other websites and content network.
Google offers help and guidance in regards to PPC and adwords account maintenance, tweaking, performance etc. Google Adwords help on http://adwords.blogspot.com/ and Adwords Learning Center is a good way to keep in touch with the adwords new updates and adwords feature changes.
Google lauches its features all of a sudden with anyone anticipating any changes. This comes mostly as surprise to Google employees as well as Google users. Therefore for help / knowledge and support for these new features Google blogs and adwords help and maintenance is very beneficial.
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July 18, 2008 at 11:34 am
· Filed under Google ·Tagged blogs
Google blogs are richest source of Good and heathly information about internet, Users, promotion, support, activity and general guidelines for websmasters.
Google blogs are best place for every webmaster to visit to know more about optimizing their site and find important tips about improving performance of their site as well as their client’s websites.
Google employees involve full time into blogging and communicating with their target audience and internet population in general. This is a method of communicating with the users which Google has found it very useful.
Reading Google Blogs everyday will help a budding internet marketer to gain knowledge and improve his understanding on overall strategy and outlook towards web based businesses
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July 17, 2008 at 12:22 pm
· Filed under Uncategorized ·Tagged google paid links
There has been a recent news that few sites have been penalized for inclusion of paid links on their sites and selling page rank.
Google had long declared that any website found selling links will lose the ability to transfer PR to the other site.
Matt cutts and other Googlers have been found answering questions online for increasing the awareness for not purchasing paid links and therefore . This was seriously a huge blow to all paid link subscribers such as TEXT Link Ads, Text Link centers and more.
But there are various websites which create microsites for their clients and offering high PR links are still free or may be penalized now.
However
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July 16, 2008 at 12:41 pm
· Filed under Uncategorized
Google Launces Adplanner. This is a wonderful and useful tool for all advertising agencies and advertising departments of companies.
The users get to choose demographic, income profile of the users.
I can choose sites with demographic data, gender data, income data and other details from dashboard and then click on the sites to view more information such as people visiting these sites also visited following sites
Also the list of keywords used to get to the site.
Pretty useful to generate the data.
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July 15, 2008 at 10:35 am
· Filed under Uncategorized ·Tagged google webmaster central
Google is offering a free Google Webmaster Tool integration with hosting companies. Godaddy was the first one.
Hosting providers can display Google logo on their site and promote Google Webmaster central products.
http://googlewebmastercentral.blogspot.com/2008/07/helping-yourself-to-webmaster-tools.html
Webmasters who signup or buy domains on Google can now be able to get webmaster tools help directly ans easily without much hassles. This will also avoid paying extra to SEOs to make the same effort.
Google webmaster central is a very necessary place for all site owners to be present there. It will help their site into google index and rank them effectively on search engines.
If siteowners have not been to Google webmaster central please visit at http://www.google.com/webmasters/
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July 11, 2008 at 12:04 pm
· Filed under Google ·Tagged adwords
Google adwords added new features for its existing keyword tool : https://adwords.google.com/select/KeywordToolExternal to include search volume count, last month searches, advertsier competition, estimated Ad position, High Volume Search Occurence.
This is very helpful in obtaining data of searches count. There are lot of keywords which are new and no advertiser competition but however there are lot many searches happening there.
This is hugely advantages for Internet Users/ SEOs who were looking for such tools which will help them research keywords for promotion. They were looking for tool which given them a quantitative metric in identfying keywords for promotion.
Also additionally it gives variations and misspellings keywords and traffic against them. This helps us add these keywords into the Adgroups which have low CPC and significant volume.
For instance we cna regroup keywords based on traffic in the first go.
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July 10, 2008 at 1:11 pm
· Filed under Google ·Tagged analytics
Web Analytics provides various filters both simple and advanced which will give additional help for analytics users who are looking for more information about users on the site.
This is possible by adding more filters Advance filters, Custom Filters etc.
This allows users to view more data than what is generally displayed on screen. You can choose to view visitor IP, Visitor actual search query.
For viewing pageviews:
Filter Type: Custom > Advanced
Field A: Request URI
Extract A: (/video).*(page=\d*)
Output To: Request URL
Constructor: $A1/$A2
Also you can view the details For example: pageTracker._trackPageview(“/l isting_enhancements;edit”);
The trick is finding out which variable it’s hiding in in JavaScript.
For inclusion of CPC data only you can choose in the filter as Include and Filter Field Campaign Medium and Pattern as CPC
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July 10, 2008 at 8:43 am
· Filed under Uncategorized
All major advertising and traditional companies use Webinars for training and educating the user. This is a very interactive seminars which is helping companies train their users irrespective of the fact they are in different geographical locations.
There are various types of webinars and online video conferencing enabled training platforms. The advantage of such a platform system is to increase the views and generate money through advertising .
The main revenue model for free video conferencing websites are advertising revenue. These seminars are events also help attract very professional audience to the site which will help generate more revenue for advertising traffic due to ability to target high quality users.
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