Google is developing an online dictionary which contains all industry related terms and jargons which are used on regular basis.
This is particularly helpful for new advertisers and local audiences. These people can get instant access to meaning and purpose/function of the keyword term.
Additionally these dictionaries will get linked from various webpages across internet from Google as well as anybody talking about similar topics. They would like to link to these content to provide instant access to meaning and purpose of the keywords.
