Google is offering a free Google Webmaster Tool integration with hosting companies. Godaddy was the first one.
Hosting providers can display Google logo on their site and promote Google Webmaster central products.
http://googlewebmastercentral.blogspot.com/2008/07/helping-yourself-to-webmaster-tools.html
Webmasters who signup or buy domains on Google can now be able to get webmaster tools help directly ans easily without much hassles. This will also avoid paying extra to SEOs to make the same effort.
Google webmaster central is a very necessary place for all site owners to be present there. It will help their site into google index and rank them effectively on search engines.
If siteowners have not been to Google webmaster central please visit at http://www.google.com/webmasters/
