Archive for Google

Google SEO PPC promotions

July 22, 2008 at 7:02 am · Filed under Google ·Tagged

Promoting websites on Google in areas of SEO PPC is the work of every agency and Internet Marketing agency. These companies thrive with areas of increasing the visiblity of the website link on Google Search results and Google Inventory across other websites and content network.

Google offers help and guidance in regards to PPC and adwords account maintenance, tweaking, performance etc. Google Adwords help on http://adwords.blogspot.com/ and Adwords Learning Center is a good way to keep in touch with the adwords new updates and adwords feature changes.

Google lauches its features all of a sudden with anyone anticipating any changes. This comes mostly as surprise to Google employees as well as Google users. Therefore for help / knowledge and support for these new features Google blogs and adwords help and maintenance is very beneficial.

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Google Business Blog

July 18, 2008 at 11:34 am · Filed under Google ·Tagged

Google blogs are richest source of Good and heathly information about internet, Users, promotion, support, activity and general guidelines for websmasters.

Google blogs are best place for every webmaster to visit to know more about optimizing their site and find important tips about improving performance of their site as well as their client’s websites.

Google employees involve full time into blogging and communicating with their target audience and internet population in general. This is a method of communicating with the users which Google has found it very useful.

Reading Google Blogs everyday will help a budding internet marketer to gain knowledge and improve his understanding on overall strategy and outlook towards web based businesses

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Google Launches New Features with Keyword Tool

July 11, 2008 at 12:04 pm · Filed under Google ·Tagged

Google adwords added new features for its existing keyword tool : https://adwords.google.com/select/KeywordToolExternal to include search volume count, last month searches, advertsier competition, estimated Ad position, High Volume Search Occurence.

This is very helpful in obtaining data of searches count. There are lot of keywords which are new and no advertiser competition but however there are lot many searches happening there.

This is hugely advantages for Internet Users/ SEOs  who were looking for such tools which will help them research keywords for promotion. They were looking for tool which given them a quantitative metric in identfying keywords for promotion.

Also additionally it gives variations and misspellings keywords and traffic against them. This helps us add these keywords into the Adgroups which have low CPC and significant volume.

For instance we cna regroup keywords based on traffic in the first go.

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Web Analytics Advance Filters

July 10, 2008 at 1:11 pm · Filed under Google ·Tagged

Web Analytics provides various filters both simple and advanced which will give additional help for analytics users who are looking for more information about users on the site. 

This is possible by adding more filters Advance filters, Custom Filters etc.

This allows users to view more data than what is generally displayed on screen. You can choose to view visitor IP, Visitor actual search query.

For viewing pageviews:

Filter Type: Custom > Advanced 
Field A: Request URI 
Extract A: (/video).*(page=\d*) 
Output To: Request URL 
Constructor: $A1/$A2

Also you can view the details For example: pageTracker._trackPageview(“/l isting_enhancements;edit”); 

The trick is finding out which variable it’s hiding in in JavaScript.

For inclusion of CPC data only you can choose in the filter as Include and Filter Field Campaign Medium and Pattern as CPC

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Tracking Websites using Google

July 4, 2008 at 12:27 pm · Filed under Google ·Tagged ,

Google is a search engine which contains most of Internet’s available data. It crawls every site worth crawling. Google’s another resources are Google News, Google Blog, Google Base, Google Video, Google Images and other Google search engines.

Google also contains various tools such as operators which can be used to query Google for extracting specific data request about your website.

There are commands like site:, link:, inurl:, inanchor:, allinanchor: etc. Find links on websites which link to your blog. Subscribe alerts on who is linking and talking about you.

Run Link, intext commands on Google Views, Google Video, Google Blogs etc to find out on how much of presence you have on various websites. Find links and content through Google Webmaster central. Google Trends for websites and terms.

Finally you can say that it is easy to track and monitor the presence of your website and links across internet and find who is talking about your site and any other site for that matter.

In social media it is even easier as you can always track to user profiles who have posted, dugg or commented on your post, article etc.

Getting more visibility on Google is the main idea of any SEO and webmasters

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Google’s Adword Dictonary

July 4, 2008 at 10:50 am · Filed under Google ·Tagged

Google is developing an online dictionary which contains all industry related terms and jargons which are used on regular basis.

This is particularly helpful for new advertisers and local audiences. These people can get instant access to meaning and purpose/function of the keyword term. 

Additionally these dictionaries will get linked from various webpages across internet from Google as well as anybody talking about similar topics. They would like to link to these content to provide instant access to meaning and purpose of the keywords.

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Google Webmaster Central – Tools for Broken Sites

July 3, 2008 at 1:50 pm · Filed under Google ·Tagged

Google Webmaster Central offers some unique tips and how to fix broken sites and make them active again.

The websites which sign up with Google webmaster central have good resources to rely on data regarding site information such as when was the last time the site was crawled. What are the URLs that are unreachable, which URLs do not exist, Robots.txt validation etc.

Also you must look into the Message center which displays your communication with Google and yourself. Most importantly the communication between could be due to Google having objection with some of the site’s content and so on.

Also you could request for a reclusion of your site on Google Index. This will help you get your site crawled again on the Google’s Index.

All technical information regarding the site and communication with Google makes Google webmaster central a necessary place for site owners.

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Google Alerts

July 3, 2008 at 7:33 am · Filed under Google ·Tagged

Using Google Alerts is a good way to find websites and blogs who are talking about your site or topics that are related to topics you are writing.

Google Alerts sends you links in your email at regular frequency on related links. This way you can find those webpages and visit them in order to ask them for a link back or write a comment on their blog etc.

This method of link building helps you generate lots of related similar themed links and increase your SEO and Organic link popularity.

Google Alerts also helps you know sites which are negatively talking about your site and sites which are positively talking about you. It also helps in identifying backlinks to your blog.

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Google Trends for Websites

July 2, 2008 at 7:45 am · Filed under Google ·Tagged

Google is now displaying Google trends for websites which is a cool thing. Google is now diving into the analytics business with Alexa, Compete, and hitlinks and other similar businesses. The would slowly eat up their share of market.

The idea is Google now saves all data given in the Google Analytics by those users who have opted in for data sharing with Google to other purposes. 

Now Google has all data of the total traffic to these websites and hence displays trends and graphs easily for each website. Google Trend for websites is similar to Google trend for searches. 

Now they will given Alexa a run for their money.

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Google TV Ads Tracking

July 2, 2008 at 7:33 am · Filed under Google, Online Business

Google is now offering TV Ads tracking through Google Analytics. Setup Google Analytics and link Google Adwords with Google Analytics. Once you run TV campaigns from Adwords Account, Google automatically displays the content of your TV Ad performance on you Google Analytics dashboard.

This is a wonderful way which no media company offering online tracking of Tv ads traffic from Analytical Systems.

Google can go a long way on tracking and ensuring the users get very good benefit of the whole ebusiness marketing and optimization efforts.

Increase on visibility on TV may increase the traffic of other channels as well.

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