Archive for SEO

SEO copywriting

July 28, 2008 at 9:22 am · Filed under SEO ·Tagged

Writing for Users and serach engines is both technical as well as art. Art beacuse the content has to be original and useful for users, content has to be rich in keywords and clever use of all possible synonms and similar keywords targeted to the content.

SEO copywriters must not write to search engines while neglecting users. Writing for users and search engines must be complimenting to each other. Writing for search engines means only using appropriate words with better action words for helping the content to rank on search results.

Most SEO copywriters use keyword research as a base while selecting words to be used in the content. The choosen words must be used with stemming, such as stem, stemming, stemmer, stemmed etc. Also using synonyms and examples is a godo idea.

Giving references to related articles, magazines, article posts is another good idea to be used by the SEO copywriters. The tone should be more inclined towards being neutral and giving a general prespective to the user.

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Landing page Quality on Adwords Score

July 1, 2008 at 1:14 pm · Filed under Google, SEO

It is very interesting to notice the landing page quality score takes into account the load time and how users generally get pissed off due to pages loading at slow rate and. More importantly with low internet speeds the page may not get loaded fully hence including landing page as a factor for rating wether a individual keyword has to bid higher or lower makes sense.

So imagine a page with images and flash takes more time to load, therefore they pay heavy price for Adwords. So be careful all companies before you increase page load time due to some fancy stuff.

Also this makes me feel that more and more SEO factors are taken into account in SEM account quality score.

So Most important question of the day?

If Google can take landing page factor in SEM, it should be taking the same in the SEO as well.

There are rumors that google is using even bounce rate to consider assigning a score to a webpages as well, adding this as an another SEO factor.

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Conversion Optimizer in Adwords Editor

July 1, 2008 at 11:11 am · Filed under SEO

These are regular issues with Google that they do not release the adwords editor version along with new updates on online version. It becomes a pain when users opt in for new features on Adwords system but are unable to update the same or download the account information in their adwords account. 

We would like Google to be faster and more proactive if they could get their editor systems to track, download, and update changes to all new features which are available online. 

This way people who are used to working offline regularly will not find any problems as they now have to migrate to online and offline versions very frequently, making it uncomfortable.

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Google and SEO

July 1, 2008 at 7:53 am · Filed under Google, SEO ·Tagged

Google have long been considering that SEOs are spammers people who are looking to game google. This mindset from Google has been changing of late due to increasing SEOs taking to Google’s way of optimizing websites. 

There are lots of webmasters around the world and SEOs who follow the google guidelines and educate site owners in developing their websites to make it more Google friendly and SE friendly.

Google here says be cautious while hiring an SEO, may be you don’t need any if you are smart and aware of Internet world. But most companies big and small may not know small things about Internet world and are looking for so called SEOs who could help them in keeping their sites vis-a-vis Google Guildelines and SE guidelines. 

This post surely says Google thinks there are lot of Good SEOs out there helping site owners with their marketing efforts.

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