Third Party Ad Servers

July 8, 2008 at 4:57 pm · Filed under Online Business ·Tagged

Publishers and advertisers use adnetworks for various purposes. In a simple case Publishers use adserver to store Text as well as Image Ads. These Ads are rotated by for increase optimization and performance for overall spending.

The Ad servers are configured so that they are able to record impressions, clicks and other details of the Image banners. Also the Web page code need not be changed every time the Ad is changed

Additionally most important factor is the option of retargeting the image ads for a given user. For instance, the users can view different ads when he returns to same site  based on his Location and user demographic profiling.

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Tracking Websites using Google

July 4, 2008 at 12:27 pm · Filed under Google ·Tagged ,

Google is a search engine which contains most of Internet’s available data. It crawls every site worth crawling. Google’s another resources are Google News, Google Blog, Google Base, Google Video, Google Images and other Google search engines.

Google also contains various tools such as operators which can be used to query Google for extracting specific data request about your website.

There are commands like site:, link:, inurl:, inanchor:, allinanchor: etc. Find links on websites which link to your blog. Subscribe alerts on who is linking and talking about you.

Run Link, intext commands on Google Views, Google Video, Google Blogs etc to find out on how much of presence you have on various websites. Find links and content through Google Webmaster central. Google Trends for websites and terms.

Finally you can say that it is easy to track and monitor the presence of your website and links across internet and find who is talking about your site and any other site for that matter.

In social media it is even easier as you can always track to user profiles who have posted, dugg or commented on your post, article etc.

Getting more visibility on Google is the main idea of any SEO and webmasters

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Google’s Adword Dictonary

July 4, 2008 at 10:50 am · Filed under Google ·Tagged

Google is developing an online dictionary which contains all industry related terms and jargons which are used on regular basis.

This is particularly helpful for new advertisers and local audiences. These people can get instant access to meaning and purpose/function of the keyword term. 

Additionally these dictionaries will get linked from various webpages across internet from Google as well as anybody talking about similar topics. They would like to link to these content to provide instant access to meaning and purpose of the keywords.

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Google Webmaster Central – Tools for Broken Sites

July 3, 2008 at 1:50 pm · Filed under Google ·Tagged

Google Webmaster Central offers some unique tips and how to fix broken sites and make them active again.

The websites which sign up with Google webmaster central have good resources to rely on data regarding site information such as when was the last time the site was crawled. What are the URLs that are unreachable, which URLs do not exist, Robots.txt validation etc.

Also you must look into the Message center which displays your communication with Google and yourself. Most importantly the communication between could be due to Google having objection with some of the site’s content and so on.

Also you could request for a reclusion of your site on Google Index. This will help you get your site crawled again on the Google’s Index.

All technical information regarding the site and communication with Google makes Google webmaster central a necessary place for site owners.

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Google Alerts

July 3, 2008 at 7:33 am · Filed under Google ·Tagged

Using Google Alerts is a good way to find websites and blogs who are talking about your site or topics that are related to topics you are writing.

Google Alerts sends you links in your email at regular frequency on related links. This way you can find those webpages and visit them in order to ask them for a link back or write a comment on their blog etc.

This method of link building helps you generate lots of related similar themed links and increase your SEO and Organic link popularity.

Google Alerts also helps you know sites which are negatively talking about your site and sites which are positively talking about you. It also helps in identifying backlinks to your blog.

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Google Trends for Websites

July 2, 2008 at 7:45 am · Filed under Google ·Tagged

Google is now displaying Google trends for websites which is a cool thing. Google is now diving into the analytics business with Alexa, Compete, and hitlinks and other similar businesses. The would slowly eat up their share of market.

The idea is Google now saves all data given in the Google Analytics by those users who have opted in for data sharing with Google to other purposes. 

Now Google has all data of the total traffic to these websites and hence displays trends and graphs easily for each website. Google Trend for websites is similar to Google trend for searches. 

Now they will given Alexa a run for their money.

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Google TV Ads Tracking

July 2, 2008 at 7:33 am · Filed under Google, Online Business

Google is now offering TV Ads tracking through Google Analytics. Setup Google Analytics and link Google Adwords with Google Analytics. Once you run TV campaigns from Adwords Account, Google automatically displays the content of your TV Ad performance on you Google Analytics dashboard.

This is a wonderful way which no media company offering online tracking of Tv ads traffic from Analytical Systems.

Google can go a long way on tracking and ensuring the users get very good benefit of the whole ebusiness marketing and optimization efforts.

Increase on visibility on TV may increase the traffic of other channels as well.

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Google APIs and Gadgets

July 2, 2008 at 6:23 am · Filed under Google, Online Business

Google is offering these cool Gadgets and API functionality to get access to their database and build cool applications which will help software programmers to build good applications for users. 

This is very good for a user as well as site owners as they can now leverage the Google’s functionality and help create innovative and beautiful products for end users.

However just imagine how many of users really use APIs and how many such users actually build good apps.

If 100 apps are built then maybe 1 will become popular. But out of dozens and millions of sites over the internet there are less than 10% of site owners who have an idea of Apps and how to build it. There are few percentage of the these people who go ahead and build an application.

I would request users to post comment on various help resources and guidance regarding creating Applications, Widgets for Social Networks.

This help all those small business owners to build Apps easily with help of these resources.

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Google Releasing Traditional Media Blog

July 2, 2008 at 4:26 am · Filed under Google

Google is launching a traditional media blog which will be focused towards greater communication on what and how Google is doing in areas of TV advertising, Print advertising and other offline channels including audio.

This is good way for offline advertisers of Google to keep track of latest happenings and updates on what new features google is launching and also helps users to keep themselves in touch with product managers who are developing these products.

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Landing page Quality on Adwords Score

July 1, 2008 at 1:14 pm · Filed under Google, SEO

It is very interesting to notice the landing page quality score takes into account the load time and how users generally get pissed off due to pages loading at slow rate and. More importantly with low internet speeds the page may not get loaded fully hence including landing page as a factor for rating wether a individual keyword has to bid higher or lower makes sense.

So imagine a page with images and flash takes more time to load, therefore they pay heavy price for Adwords. So be careful all companies before you increase page load time due to some fancy stuff.

Also this makes me feel that more and more SEO factors are taken into account in SEM account quality score.

So Most important question of the day?

If Google can take landing page factor in SEM, it should be taking the same in the SEO as well.

There are rumors that google is using even bounce rate to consider assigning a score to a webpages as well, adding this as an another SEO factor.

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